About
Learn more about The Sidekicks, our approach, and how we work with businesses.


Blog
Practical insights on digital presence, tools, and solutions for businesses.
Services
All our services and detailed articles about what we can do for your business.


Projects
Our projects, implemented solutions, and examples of our work.
About us
Here we have gathered some key points that will help you get to know us better.

Who are we not?
We’re not a traditional web studio or a marketing agency. We don’t focus on building websites for the sake of it, running campaigns, or promising endless growth. Our focus is on making the digital side of a business clear, organised and useful.
Who are we?
We act as an external digital department for businesses that don’t need or want to build an in-house team. We bring our own approach, experience and a growing set of solutions that can be adapted to different businesses and their needs.
What does that mean?
It means building a clear digital ecosystem around your business — where your website, social media, maps, analytics and digital processes work together rather than as separate pieces. We use a wide range of proven solutions and adapt them to the specific needs of each business.
Who is this for?
We work with businesses that don’t need or want to maintain an in-house digital team. Whether you’re starting from scratch, improving what you already have, or simply looking for a team to take care of your digital work, we adapt our approach to your business and its needs.
How do we work?
We start with what your business actually needs, rather than a fixed package of services. We use the solutions that make sense for your business, adapt them where necessary, and build only what is needed.You can also come to us with a specific request, and we’ll consider how we can help.
Why do we work this way?
Because we believe many businesses don’t need more digital complexity. They need a clear system that works, can be understood, and can grow with the business. Our approach allows us to reuse and improve proven solutions instead of reinventing everything for every client.
What do you get?
You get a clear and consistent digital presence, organised digital processes, and the essential analytics needed to understand what is happening in your business. Most importantly, you get a team that keeps these elements connected and working together as one system.You can explore our projects to see examples of completed work and the solutions we’ve put into practice.
What are we working on?
Our blog is where we share what we’re learning, building and working on. You can follow ongoing projects, explore our approach, and find practical insights from our day-to-day work.While our cases show completed work, the blog lets you see what’s happening along the way.
Already have some in place?
That’s fine. We don’t expect every business to start from scratch. We can work with what you already have, improve or replace what is needed, and take care of the parts that are missing.
Do you have to work with us?
Not necessarily. You can use our blog, services and cases to learn how things work and handle them yourself, assign them to your in-house team, or work with your own freelancers or contractors.If you’d rather have us take care of it, get in touch.
Our blog
A place where we share our expertise, insights and research to help you understand things, explore ideas and find what works for you.

Principles
Three principles that guide how we create, review and maintain our content.
Practice
Our content is based on our own experience and conclusions from real work. We share approaches, solutions and ideas that have already been applied in practice and can be useful in different business situations.
Research
Our ongoing projects give us an opportunity to test what we already know, explore new approaches and see what can be improved, changed or left behind. This helps us develop our skills and expertise and share what we learn.
Updates
As our knowledge and approaches evolve, we update our existing materials so they remain useful over time. Each article has its own update log, where you can see what has changed and when.
What we write about
Explore our main areas of expertise, experience and research.

Product
How to understand, structure and develop a product — from market and competitor research to its structure, roadmap and presentation.

Marketing
How to present a product to the market — from choosing the right channels and building a digital presence to analytics and promotion.

Automations
How to make everyday business work easier — from internal communication to CRM and other business processes.

Projects
What we did and what you can take from our experience. Explore the work with us and share your thoughts.
Stay updated
Want to know when something new or updated is published? Follow us on social media. We share new materials, updates to existing articles and our latest news there.
Our services
Here you’ll find all our service categories, with links to detailed articles covering all the important details.

Content
We create the text and visual content your business needs to build a clear and complete digital presence.In the full article, we cover:
Business and service descriptions
Website copy, articles and news
Logos, icons and other graphic elements
Banners, creatives and covers
Short-form video for social media
Working with materials provided by the client
Detailed pricing for each type of work

Sites
We create clear and functional websites tailored to your business and its goals.In the full article, we cover:
Website types
Website structure and content
Design and development
Blogs, online stores and content sections
Integrations and additional features
Website maintenance and updates
Detailed pricing for each type of work

Social Media
We help businesses build clear, consistent and useful social media profiles.In the full article, we cover:
Social media platforms
Profile setup and design
Content and publishing
Profile maintenance and updates
Social media management
Detailed pricing for each type of work

Business Profiles & Maps
We help businesses create and maintain accurate and professional profiles across maps and local platforms.In the full article, we cover:
Business profiles and maps
Profile setup and verification
Business information and categories
Photos and visual content
Reviews and profile updates
Detailed pricing for each type of work

Business Process Automation
We help businesses organize and automate everyday processes, making routine work more manageable.In the full article, we cover:
Business process analysis
Task and project management
Customer and CRM management
Finance and accounting
Documents and information
Team communication and collaboration
Detailed pricing for each type of work

Analytics
We help businesses collect, understand and use data to make their digital presence more transparent and measurable.In the full article, we cover:
Analytics tools and setup
Reports and dashboards
Website analytics
Social media analytics
Business profile analytics
Business metrics
Detailed pricing for each type of work
Our contacts
Here you will find ways to contact us, as well as links to our social media, where you can follow our news and blog updates.
Phone: + 995 599 277 825
E-mail: [email protected]
Address: 46 Davit Aghmashenebeli Ave, Tbilisi
Our projects
Here you can view our completed work and visit our blog to learn more about each one.

Project №1
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Completed works:
Graphic and text content
Website
Social media (Facebook / Instagram / Threads)
Business profiles
Business processes (task management / CRM / financial accounting / documentation / communication)
Analytics (website / social media / business profiles / business metrics)
Thank you!
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$99
| Title | Author | Year | ISBN |
|---|---|---|---|
| Neuromancer | William Gibson | 1984 | 0-441-56956-0 |
| Snow Crash | Neal Stephenson | 1992 | 0-553-08853-X |
| Software | Rudy Rucker | 1982 | 0-441-77408-3 |
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